The importance of app store search engine optimization

Over the last couple of years, there has been a tremendous growth in the global Smartphone market that was accentuated by the introduction of high-tech mobile devices running Google’s Android or Apple’s iOS. This has also favored software developers across the world as they come up with a wide array of smartphone applications. In fact, statistics suggest that new apps come up on almost every single day. This has in turn made the app market an increasingly cluttered area. Sites like the Android market and the Apple App Store display thousands of apps on their sites that perform a wide range of functions. In such cases, the only way an app developer can get their app noticed and downloaded by the maximum number of users is by focusing on developing an effective SEO strategy for the App Store.

Unlike general search engine optimization, SEO for the app market is considered to be a specialized branch of optimization. A smartphone app requires two distinct types of SEO – the first type focusing on improved ranking in the popular SERPS (search engine results pages) and the second type focusing on better visibility within app marketplace. The best strategies of established SEO practices can be used for influencing the external SERP rankings. One needs to consider the profile page of the application as the main landing page, and accordingly optimize the content within it for optimal keywords.

The SEO strategy for App Store ranking will depend on how Google and Apple rate various applications in their online portals. The various parameters that will be considered will include the category in which a particular app belongs; how much is the number of downloads it has received so far and how it is reviewed by the users. One of the most pivotal aspects of good SEO practice is proper keyword selection, and this is applicable to the app market as well. If you are an app developer who wants to market a particular app, you need to figure out the answers to the following questions:

What does your app do? Who would be looking for your app? Why would they be looking for your app? What are they hoping to find in your app? How is your app better than other similar apps in the market?

Once you have found the answers to these questions, it will help you to find out keywords that are most relevant to your app. You can then develop your very own SEO strategy to reach out to a wider audience.
For success of any apps, app store seo marketing is very much necessary. Without this it is extremely difficult to have success in mobile apps.