The most important part of any on-page SEO strategy is of course, the content. If your content is not interesting to read or if it does not capture their attention, right away, then your content will be glossed over and will not be shared. Your content has to add value to the experiences and deliver to them what they are looking for. You should provide the right information to the right audience at the right time is a skill that is important in any SEM/SEO strategy.