The most important part of any on-page SEO strategy is of course, the content. If your content is not interesting to read or if it does not capture their attention, right away, then your content will be glossed over and will not be shared. Your content has to add value to the experiences and deliver to them what they are looking for. You should provide the right information to the right audience at the right time is a skill that is important in any SEM/SEO strategy.
All content should be unique, not just for the sake that duplicate content will be penalized by Google, but that the content should be valuable and say something important. The content should also be keyword rich, but not to the point of being stuffed, which will read as gibberish to humans and search engines alike. The keywords should be placed in strategic positions such as titles, in the first and last paragraphs, and throughout the content in a way that flows well and is not forced.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
