The most important part of any on-page SEO strategy is of course, the content. If your content is not interesting to read or if it does not capture their attention, right away, then your content will be glossed over and will not be shared. Your content has to add value to the experiences and deliver to them what they are looking for. You should provide the right information to the right audience at the right time is a skill that is important in any SEM/SEO strategy.

All content should be unique, not just for the sake that duplicate content will be penalized by Google, but that the content should be valuable and say something important.

Now, imagine that Google is the only one who is reading your text and that your website is a school book that they must learn and examine from. Google categorizes your content and puts it in their repository. The faster the web crawler can scour your website and grab the most important content pieces, the greater your discoverability and other improvements.

A user-friendly site architecture can not only help users and potential customers easily navigate your website to get to the right information, a sitemap will help Google bots easily crawl and follow the information architecture and get the right users to you. Google will push the relevant content that you publish to the right users.