Close to 4 billion people in the world use email. That is an astonishing figure and mind-blowing that it is now one of the primary ways we communicate on a day-to-day basis. In the United States alone, 95% of adults use email to communicate. This presents a great business opportunity for small to medium sized businesses to reach out and grab new customers through email marketing. But how do you get new and relevant emails to grab new emerging markets and how do you know if the emails that you send out, will actually be read or will they be trashed in their junk mail? Various strategies exist to capture (a) prospective customers and (b) to ensure your emails are being read.