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Search Engine Marketing

SEO will increase your online visibility and help you reach new and emerging markets because users trust search engines when they ask it a question or want instructions or suggestions. Being ranked in the upper-echelons of an important industry-specific keyword can alter the fortunes of your company. It can be the reason you get a stream of new customers.

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Why SEO is Important

A great search engine optimization (SEO) campaign is where you can speak and communicate directly with real people who are searching for businesses and, also, create a website that can directly communicate with Google web crawlers. The web crawlers and human elements are the most important factors in ranking on search engines.

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Competitive Gap Analysis

In today’s competitive landscape, you have to stand out amongst the crowd as the web is filled with content clutter and tons of businesses doing what you do. The way to stand out is to make sure that your content is original, valuable and offers something that other businesses in the same field do not. We help you meet these objectives and showcase your strengths to prospective clients.

When it comes to grabbing and cutting into new emerging markets, email is a great way to interact with your audience directly and strengthen your relationship through constant communication. Despite many thinking that email is an obsolete way to connect with people, when it comes to getting new business, it has a higher conversion rate than “newer” technologies like social media. It is economical and cost-effective and it does not cost you anything except for time and good strategies!

Authority and trust

The diverse and majority of search engines means that SEO is not a static process and that they can be broken down into different elements: on page factors and off page factors. How can you promote your content better so that it can rank the best for important and relevant keywords? Incoming links from authoritative and trustworthy websites will increase your domain authority and help you get the edge.

Good content is still the most important factor when it comes to SEO. If you have incredible and insightful and informative content, you will have a stream of incoming links from a variety of well-known websites in your industry. Great SEO with poor content is a bad recipe for success.

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Keyword Search

Ranking in the right keyword can alter the fortunes of your business and increase the incoming customer streams that will help tip the edge in your favour.

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Competitive Analysis

When it comes to Google and other search engines, they place you vis-a-vis your competitors and the only way to end up on top is to have a better algorithm score.

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Link Building

An outreach program helps you connect with industry leaders and agencies that will help inform their users and link-out to your website to bring in new traffic.

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On-Page SEO

One of the most important elements is on-page SEO. This is a factor you can control yourself and it has to be perfected so you can score 100/100 on this element.