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Content Marketing

Valuable, unique and shareable content


The most important part of any on-page SEO strategy is of course, the content. If your content is not interesting to read or if it does not capture their attention, right away, then your content will be glossed over and will not be shared. Your content has to add value to the experiences and deliver to them what they are looking for. You should provide the right information to the right audience at the right time is a skill that is important in any SEM/SEO strategy.

All content should be unique, not just for the sake that duplicate content will be penalized by Google, but that the content should be valuable and say something important. The content should also be keyword rich, but not to the point of being stuffed, which will read as gibberish to humans and search engines alike. The keywords should be placed in strategic positions such as titles, in the first and last paragraphs, and throughout the content in a way that flows well and is not forced.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Why Content Marketing is Important for SEO?​

Now, imagine that Google is the only one who is reading your text and that your website is a school book that they must learn and examine from. Google categorizes your content and puts it in their repository. The faster the web crawler can scour your website and grab the most important content pieces, the greater your discoverability and other improvements.

A user-friendly site architecture can not only help users and potential customers easily navigate your website to get to the right information, a sitemap will help Google bots easily crawl and follow the information architecture and get the right users to you. Google will push the relevant content that you publish to the right users.

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1. SEO Mobile Specialty

You are only as good as the content you are able to publish. That is the content you create has to be strategically and smartly placed.

2. SEO Mobile Specialty

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

3. Content Audit

A qualitative analysis of your content will give you deep insights about the strengths and weaknesses of your current content assets.

4. Content Strategy

The cornerstone of all content is a content strategy. Content should be tactically created, published and place in the right channel.